Marketing & Creative Expertise Across Every Stage of Growth
Digital Marketing Recruitment
From SEO and PPC to CRM, automation and performance marketing, we recruit digital specialists who know how to turn channels, data and customer journeys into measurable growth.
Content Marketing Recruitment
We recruit copywriters, content strategists, social media specialists, graphic designers and other creative professionals who can turn ideas into clear, engaging content across digital and brand channels.
Product Marketing Recruitment
From positioning and messaging to launches, growth and go-to-market strategy, we connect businesses with product marketers who can bridge the gap between product, customer and sales.
Marketing Management Recruitment
MCS recruits Marketing Managers, Heads of Marketing and Directors who can bring teams, channels and commercial priorities together and give marketing clearer direction.
What Does Your Product Marketing Need to Achieve?
Product marketing can look very different depending on the business around it.In a growing SaaS company, someone may be building the function almost from scratch. In a larger software business, they may be working alongside established product, sales and customer success teams with a much more defined remit.
MCS takes the time to understand that difference. We look at the product, the buyer, how technical the sale is, how the team works together and what the role will genuinely own across positioning, launch and sales enablement.
Turning complex product detail into messaging that makes sense to both technical and commercial buyers
Understanding how the sales process works and what sales needs from product marketing at each stage
Working closely with product and engineering to shape positioning, launches and sales enablement
Knowing the difference between building product marketing from scratch and joining an established function
Owning go-to-market activity across launches, new segments and wider product communications
Relationships with marketing talent built over more than 30 years
From Positioning to Go-to-Market
The Product Marketing Roles We Recruit For
SaaS & Software Product Marketing
We recruit SaaS Product Marketing Managers, Software Product Marketing Managers and B2B Product Marketing Managers who understand how to position complex products, build messaging for technical and commercial buyers and give sales teams the tools to communicate value clearly.
Go-to-Market & Product Launch
Go-to-market roles can centre on a major product launch, entry into a new market or a wider repositioning. We recruit Go-to-Market Managers and Product & Growth Marketing professionals who can bring product, marketing and sales together around a clear commercial plan.
Product Marketing Specialists
For growing businesses, the first dedicated product marketing hire can have a huge influence on how the product is positioned, what sales says and how marketing communicates its value. We recruit Product Marketing Specialists and broader product-focused marketers who are comfortable building that structure from the ground up.
Senior Product Marketing
We recruit Senior Product Marketing Managers and Product Marketing Leads who can take greater ownership of positioning, launches, customer insight, sales enablement and wider go-to-market strategy.
Head of Product Marketing
Heads of Product Marketing need to do more than run campaigns. They build the function, influence product and commercial decisions and make sure product marketing is connected to how the business grows.
Trusted Relationships
Relationships Built Across the Marketing Community
We work with businesses at different stages of growth, from teams making their first marketing hire to established organisations adding specialist and senior expertise.
Better Recruitment Starts With Better Conversations
Product marketing is specialist, but recruitment still comes down to understanding people properly. MCS takes the time to understand what sits behind the brief, what sits behind the CV and what both sides actually need from the opportunity. That means better context, more honest conversations and a clearer sense of fit before anyone gets too far down the process.
For businesses, that means introductions based on a proper understanding of the role, the team and what success needs to look like. For product marketers, it means knowing what the opportunity really involves before deciding whether it is worth exploring.
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Building Your Product Marketing Team?
Marketing RecruitmentThe right hire depends on where product marketing sits in your business and what you need it to do. You might be making your first dedicated Product Marketing Manager hire, adding a Senior PMM into an established team or looking for someone to take ownership of positioning, launches or sales enablement.
MCS takes the time to understand the product, the buyer, the sales motion and how the role works alongside product, sales and customer success. That gives us a clearer view of the experience that will genuinely fit.
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Thinking About Your Next Product Marketing Role?
Explore Product Marketing JobsThe title only tells you so much. One Product Marketing Manager role might mean building the function from scratch in a growing SaaS business. Another could mean owning a specific product, segment or go-to-market programme within a larger team.
MCS helps you understand what sits behind the opportunity, from the product and team structure to the level of ownership, commercial exposure and where the role could take you next.
Enjoy Work Again
Marketing & Creative Jobs in Northern Ireland
Shortlists With Context
A Better Brief
Digital marketing titles can hide very different responsibilities. We help you define what the role actually needs to deliver, which channels matter most, what level of ownership is required and whether you need a broad Digital Marketing Manager or deeper specialist expertise.
That gives us a clearer search from the start and helps candidates understand the opportunity properly too.
Access to Digital Talent
Our consultants build relationships with digital marketers across SEO, PPC, paid media, CRM, automation, performance and broader digital leadership.
That gives you access to people beyond the active job market, including professionals who may not be applying but would consider the right move.
Shortlists With Context
Ready to take greater ownership of growth? Business Development Manager jobs can put you at the centre of developing new markets, winning customers and building commercial relationships from the ground up.
We’ll get to know what you’ve sold, the results you’ve achieved and the kind of challenge you want next, whether that is a bigger territory, more complex sale or greater commercial responsibility.
Salary & Market Insight
Digital marketing salaries can move quickly depending on specialism, seniority and demand.
We can give you context on salary expectations, candidate availability and where a brief may need to flex across the Northern Ireland market.
Long-Term Partnership
Many of our client relationships continue well beyond the first hire. As marketing teams grow and priorities change, clients come back to MCS because we already understand their business, the team around the role and the kind of people who work well there.
That ongoing relationship means each new search starts with more context and a clearer understanding of what the business needs next.
Product Marketing Recruitment FAQs
Key Questions, Answered
Product marketing roles can vary widely between SaaS, software and other product-led businesses. The questions below cover the areas we are asked about most often, from what a Product Marketing Manager actually does to hiring, career progression and the product marketing market in Northern Ireland.
What product marketing roles does MCS Group recruit for in Northern Ireland?
MCS recruits Product Marketing Specialists, Product Marketing Managers, Senior Product Marketing Managers, Product Marketing Leads, Heads of Product Marketing and Go-to-Market Managers across Northern Ireland.
We work particularly closely with technology, SaaS and software businesses, including organisations making their first dedicated product marketing hire and more established teams adding specialist or senior experience.
What does a Product Marketing Manager do?
A Product Marketing Manager helps shape how a product is positioned, understood and taken to market. Responsibilities can include messaging, customer research, product launches, go-to-market planning, sales enablement and working closely with product and sales teams.
The exact remit depends on the business. In a growing SaaS company, a Product Marketing Manager may own much of the function. In a larger software business, the role may be more focused around a particular product, customer group or stage of the go-to-market process.
How do I move into product marketing or progress my product marketing career?
There is no single route into product marketing. People often move across from content marketing, digital marketing, brand, sales or other roles where they have developed strong knowledge of a product, customer or market.
As your experience grows, progression can include Senior Product Marketing Manager, Product Marketing Lead and Head of Product Marketing roles, as well as opportunities across go-to-market, growth, product management and wider marketing leadership.
MCS can help you understand what sits behind each opportunity, including the product, team structure, level of ownership and where the role could take your career next.
Are there Product Marketing Manager jobs in Belfast and Northern Ireland?
Yes. Product marketing roles are increasingly relevant across Northern Ireland’s technology, SaaS and software market as businesses invest more heavily in how products are positioned, launched and supported commercially.
Opportunities can range from Product Marketing Specialist and Product Marketing Manager jobs through to Senior Product Marketing Manager, Product Marketing Lead, Head of Product Marketing and go-to-market roles.
Meet Your Marketing Recruitment Team
Name: Zara Waring
Job Title: Marketing Specialist Recruitment Consultant
Team: Marketing
Years Experience: 6+
Zara is a Specialist Recruitment Consultant at MCS Group, where she works closely with both clients and candidates across the marketing sector. In her role, she focuses on understanding the needs of businesses while supporting marketing professionals in securing opportunities that align with their career goals. Her day to day work involves building strong relationships and helping organisations and candidates find the right long-term fit.
Name: Ryan Calvert
Job Title: Head of HR, Sales & Marketing Recruitment
Team: Sales
Years Experience: 10+
Ryan is a highly experienced recruitment professional with over 10 years of specialist expertise across the Island of Ireland. He oversees the strategic direction and growth of the HR, Sales, and Marketing divisions, partnering with hundreds of organisations as a trusted advisor to evaluate and deliver effective talent solutions.
Name: Molly Rea
Job Title: Senior Recruitment Consultant - Sales and Marketing
Team: Sales
Years Experience: 4+
Molly is a Specialist Recruitment Consultant at MCS Group who helps her clients and candidates find their ideal match in the Sales and Marketing sector. With her background in Communication Management and Public Relations, she has the skills and knowledge to understand the needs and preferences of both parties. She always provides tailored and effective solutions.
Zara Waring
Marketing Specialist Recruitment Consultant
Ryan Calvert
Head of HR, Sales & Marketing Recruitment
Molly Rea
Senior Recruitment Consultant - Sales and Marketing
Ready to Make Your Next Marketing Move?
Whether you’re building your team or thinking about your own next step, MCS can help you understand the market, the opportunity and what the right move looks like.