Content Expertise Across the Market
The Content & Creative Roles We Recruit For
Copywriters & Brand Content
Copywriting roles can span websites, campaigns, email, social media, advertising, case studies and wider brand messaging. We recruit Copywriters, Senior Copywriters and creative content professionals who can adapt their work to different audiences while keeping the purpose of the content clear.
Content Strategists
Content Strategists look beyond individual pieces of content to decide what should exist, who it is for and how it supports wider marketing goals. We recruit strategists with experience across audience insight, SEO, planning, content frameworks and longer-term content direction.
Content Managers
Content Manager roles can vary significantly. Some oversee teams, contributors and publishing schedules, while others combine long-form writing, SEO, campaign planning and external agency management. We recruit Content Managers, Content Marketing Managers, Senior Content Managers and Digital Content Managers.
Social Media & Content
We recruit Social Media Managers, Social Media Executives and combined social and content professionals who can plan, create and adapt content across different platforms while keeping audience, performance and wider marketing objectives in view.
Creative Content & Design
We support businesses hiring creative professionals who bring campaigns and content to life visually, including Graphic Designers and Digital Designers working across brand, digital and wider marketing activity.
Marketing & Creative Expertise Across Every Stage of Growth
Digital Marketing Recruitment
From SEO and PPC to CRM, automation and performance marketing, we recruit digital specialists who know how to turn channels, data and customer journeys into measurable growth.
Content Marketing Recruitment
We recruit copywriters, content strategists, social media specialists, graphic designers and other creative professionals who can turn ideas into clear, engaging content across digital and brand channels.
Product Marketing Recruitment
From positioning and messaging to launches, growth and go-to-market strategy, we connect businesses with product marketers who can bridge the gap between product, customer and sales.
Marketing Management Recruitment
MCS recruits Marketing Managers, Heads of Marketing and Directors who can bring teams, channels and commercial priorities together and give marketing clearer direction.
Trusted Relationships
Relationships Built Across the Marketing Community
We work with businesses at different stages of growth, from teams making their first marketing hire to established organisations adding specialist and senior expertise.
Shortlists With Context
A Better Brief
Digital marketing titles can hide very different responsibilities. We help you define what the role actually needs to deliver, which channels matter most, what level of ownership is required and whether you need a broad Digital Marketing Manager or deeper specialist expertise.
That gives us a clearer search from the start and helps candidates understand the opportunity properly too.
Access to Digital Talent
Our consultants build relationships with digital marketers across SEO, PPC, paid media, CRM, automation, performance and broader digital leadership.
That gives you access to people beyond the active job market, including professionals who may not be applying but would consider the right move.
Shortlists With Context
Ready to take greater ownership of growth? Business Development Manager jobs can put you at the centre of developing new markets, winning customers and building commercial relationships from the ground up.
We’ll get to know what you’ve sold, the results you’ve achieved and the kind of challenge you want next, whether that is a bigger territory, more complex sale or greater commercial responsibility.
Salary & Market Insight
Digital marketing salaries can move quickly depending on specialism, seniority and demand.
We can give you context on salary expectations, candidate availability and where a brief may need to flex across the Northern Ireland market.
Long-Term Partnership
Many of our client relationships continue well beyond the first hire. As marketing teams grow and priorities change, clients come back to MCS because we already understand their business, the team around the role and the kind of people who work well there.
That ongoing relationship means each new search starts with more context and a clearer understanding of what the business needs next.
Enjoy Work Again
Marketing & Creative Jobs in Northern Ireland
Finding Content Talent That Fits the Brief
A content hire can mean very different things depending on the organisation.
You might need someone to write long-form thought leadership, manage social channels, build an SEO-led content programme, shape brand messaging, create campaign copy or work alongside designers on visual content. Even the same job title can carry completely different responsibilities from one business to another.
That is why MCS looks beyond the title. We take the time to understand what the person will actually be responsible for, who they are creating for, which channels matter and what good performance looks like in your business.
Clarifying whether the role is focused on writing, strategy, social, design or a combination
Understanding which audiences and channels the person will be responsible for
Looking at whether the role is primarily brand-led, SEO-led, campaign-led or commercially focused
Assessing how much creative freedom, strategic ownership and delivery sits within the role
Understanding how content works alongside digital, design, sales and wider marketing teams
Matching candidates to the actual scope of the role, not just the title on the job description
Where Could Creative & Content Take You Next?
Writers, copywriters, content creators and other creative talent often reach a point where they want more say in what gets made, not just responsibility for producing it. That could mean moving into Content Strategy, taking more ownership of campaign ideas, shaping brand messaging, working more closely with SEO and audience insight, or stepping into a Content Manager role where you are setting the direction as well as delivering the work.
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![Planning, innovation and vision business meeting in a modern office, working on a business marketing strategy. Group, team or staff discussing with sticky notes a schedule for future project]()
Not Sure Which Content Role Fits You Next?
Enjoy Work AgainContent and creative jobs can overlap more than the titles suggest. A Copywriter role might lean heavily into brand, SEO or campaigns. A Content Manager role could be mostly hands-on creation in one business and much more strategic in another.
That can make job searching frustrating, especially when the title does not tell you what the day-to-day work, level of ownership or progression actually looks like.
MCS helps you get underneath that. We can talk you through the roles that fit your experience, where your skills could take you next and which opportunities are actually worth exploring.
Content Marketing Recruitment FAQs
Key Questions, Answered
What content marketing roles does MCS Group recruit for?
MCS recruits across copywriting, content strategy, content management, social media and creative roles. That includes Copywriters, Content Strategists, Content Managers, Content Marketing Managers, Social Media Managers and wider content and creative professionals across Northern Ireland.
What is the difference between a Content Manager and a Content Strategist?
A Content Manager will often be responsible for planning, producing and managing content across channels, while a Content Strategist is more focused on deciding what content should exist, who it is for and how it supports wider marketing goals. In some businesses, the roles overlap considerably.
How do I know whether I need a Copywriter, Content Manager or Content Strategist?
Start with what you need the person to achieve.
If the priority is producing strong written work, you may need a Copywriter. If you need someone to manage output across channels and contributors, a Content Manager may be a better fit. If the bigger challenge is deciding what content should exist and why, you may need a Content Strategist.
MCS can help you work through the scope before you start the search.
How is AI changing content and creative jobs?
AI is changing parts of research, ideation and drafting, but employers still value judgement, creativity, audience understanding, brand awareness and the ability to recognise what is actually worth saying.
The strongest content professionals are increasingly expected to know how to use AI well without relying on it to replace the thinking behind the work.
What are the most common problems businesses run into when hiring content and creative talent?
One of the biggest challenges is that “content” and “creative” can mean completely different things from one business to another.
A role might need strong writing, visual design, social content, SEO knowledge, campaign thinking or a mix of several skills. Problems usually start when the brief is too broad, the title does not reflect the actual work, or too much is expected from one person.
MCS helps businesses define what the role really needs to deliver, which skills are essential and where there is room to be flexible. That gives the search more focus and makes it easier to find someone whose experience genuinely fits the job.
Sectors we work in
Working with the talented & ambitious
Meet Your Marketing Recruitment Team
Name: Zara Waring
Job Title: Marketing Specialist Recruitment Consultant
Team: Marketing
Years Experience: 6+
Zara is a Specialist Recruitment Consultant at MCS Group, where she works closely with both clients and candidates across the marketing sector. In her role, she focuses on understanding the needs of businesses while supporting marketing professionals in securing opportunities that align with their career goals. Her day to day work involves building strong relationships and helping organisations and candidates find the right long-term fit.
Name: Ryan Calvert
Job Title: Head of HR, Sales & Marketing Recruitment
Team: Sales
Years Experience: 10+
Ryan is a highly experienced recruitment professional with over 10 years of specialist expertise across the Island of Ireland. He oversees the strategic direction and growth of the HR, Sales, and Marketing divisions, partnering with hundreds of organisations as a trusted advisor to evaluate and deliver effective talent solutions.
Name: Molly Rea
Job Title: Senior Recruitment Consultant - Sales and Marketing
Team: Sales
Years Experience: 4+
Molly is a Specialist Recruitment Consultant at MCS Group who helps her clients and candidates find their ideal match in the Sales and Marketing sector. With her background in Communication Management and Public Relations, she has the skills and knowledge to understand the needs and preferences of both parties. She always provides tailored and effective solutions.
Zara Waring
Marketing Specialist Recruitment Consultant
Ryan Calvert
Head of HR, Sales & Marketing Recruitment
Molly Rea
Senior Recruitment Consultant - Sales and Marketing
Ready to Make Your Next Marketing Move?
Whether you’re building your team or thinking about your own next step, MCS can help you understand the market, the opportunity and what the right move looks like.