Senior Marketing Data Analyst

Wolfspeed | Marketing Analytics & Operations

Wolfspeed is looking for a Senior Marketing Data Analyst to help build the reporting, analytics and data foundations that will give the Marketing team a much clearer view of performance and business impact.

This is a hands-on role for someone who enjoys working on the technical side of data and reporting, particularly Power BI and SQL, while also being interested in how marketing data connects to customers, leads and sales pipeline.

You'll have the opportunity to bring together data from different systems, build meaningful dashboards and create a more joined-up view of marketing performance. The role will suit someone who likes solving problems, improving how things work and turning complex data into something the wider business can actually use.

What you'll be doing

Build and develop Power BI dashboards and reporting that give Marketing and Sales clear visibility of performance.

Use SQL to extract, analyse and work with data from multiple sources.

Bring together data from marketing, CRM and analytics platforms to create a more complete picture of the customer journey.

Help establish reporting around campaign performance, conversion, leads, opportunities, pipeline and marketing ROI.

Improve understanding of how marketing activity contributes to the sales pipeline and wider business results.

Develop practical approaches to attribution and marketing performance measurement.

Work with stakeholders to understand what they actually need from reporting and turn this into useful dashboards and insights.

Help improve data quality, consistency and reporting processes across the marketing environment.

Identify opportunities to improve the way marketing data is captured, connected and reported.

Work across different technologies and systems, helping create a scalable marketing reporting and operations framework.

What we're looking for

The technical/data capability is the key requirement for this role.

You'll need strong hands-on experience with:

Power BI - building dashboards and reporting that can be used by business stakeholders.

SQL - working confidently with data, querying multiple sources and getting to the detail behind the numbers.

Data analysis and working with large and/or multiple datasets.

Turning technical analysis into clear insights and recommendations for non-technical audiences.

We're also looking for someone who is naturally curious, analytical and proactive - someone who can look at a problem, work out what the business needs and build a practical solution rather than waiting for a perfectly defined brief.

Marketing technology experience - desirable, not essential

Experience within marketing analytics or marketing operations would be a strong advantage, particularly exposure to:

Salesforce

Pardot / marketing automation

Google Analytics / GA4

Adobe Analytics

Marketing attribution and funnel reporting

CRM and marketing data integration

However, we are open on industry background and specific marketing platforms. You don't need to have worked in a semiconductor or manufacturing environment, and we would consider candidates who have strong technical/data experience but have worked with different CRM, marketing automation or analytics technologies.

What matters is that you can demonstrate an ability to understand systems, work with data and build reporting that solves real business problems.

Why this role?

This is an opportunity to build something rather than simply inherit an established reporting function.

You'll play an important role in creating a single, trusted view of marketing performance, helping the business understand where marketing investment is working and how it is contributing to pipeline.

Over time, there is scope for the role to develop into a broader Marketing Operations / Analytics leadership position, making this a particularly good opportunity for someone who wants to take ownership and grow with the function.

To speak in absolute confidence about this opportunity please send an up-to-date CV via the link provided or contact Senior Recruitment Consultant Stuart Kennedy at MCS Group on 02896935520 or s.kennedy@mcsgroup.jobs.

Even if this position is not right for you, we may have others that are. Please visit MCS Group to view a wide selection of our current jobs.