Senior Brand Executive

Senior Brand Executive

Cookstown (Fully Office Based)
Competitive Salary

MCS are delighted to be working with a leading manufacture who are looking for an experienced and creative Senior Brand Executive to join their team.

This role reports directly to the Managing Director, where you will play a key role in developing and delivering the company's marketing strategy, increasing brand awareness, supporting commercial growth, and driving customer engagement. This is a hands-on role offering the opportunity to shape the marketing function while managing a broad range of campaigns across digital and traditional channels.

Key Responsibilities

• Plan, manage and execute integrated marketing campaigns across digital and offline channels.
• Create and oversee high-quality marketing materials, including brochures, technical literature, photography, video, CGI and promotional content.
• Manage advertising, PR, direct marketing, social media, email marketing, SEO and PPC campaigns to enhance brand awareness and customer engagement.
• Lead the ongoing development and optimisation of the company website and digital presence.
• Coordinate successful product launches and create compelling project case studies using photography and video content.
• Provide marketing support to the sales team, distributors, agents and customers, ensuring consistency in brand messaging.
• Manage CRM activity to strengthen customer relationships and improve communications.
• Organise exhibitions, trade shows, customer events and apprenticeship support initiatives.
• Build effective relationships with external creative, digital and PR agencies, ensuring projects are delivered on time, within budget and to a high standard.
• Monitor, analyse and report on marketing performance, using data and insights to optimise future campaigns and maximise return on investment.

The ideal Candidate

• A degree in Marketing, Business or a related discipline.
• Significant experience in a senior marketing role, ideally within construction, manufacturing or another B2B environment.
• Strong project management and organisational skills.
• Experience developing and delivering integrated marketing campaigns.
• Knowledge of digital marketing, including SEO, PPC, email marketing and social media.
• Excellent copywriting, communication and stakeholder management skills.
• A commercially focused mindset with the ability to measure and report on campaign performance.

To Apply

To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group on 02896935527.

MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.