Growth Marketing Lead

Growth Marketing Lead (AI-Native)

Competitive

County Down

MCS are delighted to be working with an established specialist technology integrator with over three decades of experience delivering complex building systems across landmark hospitality, healthcare and commercial developments. Our client is seeking an AI-native Growth & Marketing Lead.

This is a rare opportunity to build a modern, AI-driven marketing and business development engine from the ground up. Rather than inheriting legacy systems and processes, you will design and own the complete lead generation function, leveraging AI agents and automation to create scalable, measurable commercial growth.

You will be working closely with senior leadership and external growth advisors and play a central role in expanding market presence.

The Role

This role is designed for someone who enjoys building rather than maintaining. You will develop an integrated marketing and lead generation ecosystem that combines strategic thinking with AI-powered execution. Success will be measured through qualified pipeline growth, lead quality, campaign performance and contribution to revenue.

Key Responsibilities

• Develop and deliver a scalable B2B growth strategy across target sectors.

• Build a predictable sales pipeline through inbound and outbound marketing.
• Identify new commercial opportunities and report on performance against growth targets.
• Create high-converting landing pages and optimise CRM workflows.

• Implement lead qualification, automation and reporting processes.
• Continuously improve marketing performance using data-driven insights.

• Produce AI-assisted B2B content, case studies, white papers and CPD materials.
• Maintain clear, consistent messaging across all marketing channels.

• Deliver personalised campaigns for key accounts.
• Develop nurture programmes and targeted outreach to increase engagement and conversions.

• Manage AI-driven workflows for research, content, lead management, CRM and reporting.
• Evaluate new AI tools while ensuring quality, accuracy and brand consistency.

The Right Fit

The successful candidate will combine commercial marketing expertise with strong technical curiosity and a genuine interest in AI-driven ways of working.

• At least three years' experience in B2B growth, demand generation or performance marketing.
• Experience within construction, commercial real estate, smart buildings, technology integration or another complex technical B2B environment.
• Hands-on experience configuring CRM platforms such as HubSpot or similar.
• Experience building landing pages and managing digital lead generation campaigns.
• Practical experience using AI tools for research, content creation, workflow automation and campaign execution.
• Strong analytical skills with the ability to interpret marketing data and optimise performance.
• Excellent written communication skills capable of simplifying complex technical concepts.
• A proactive, entrepreneurial approach with the confidence to build new processes from the ground up.

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group on 028 969 355 27 If you have a disability which means you require assistance at any stage of the recruitment process, please contact us directly to discuss. MCS Group is committed to providing equality of opportunity to all.