Digital Innovation Marketing Manager

Digital & Innovation Marketing Manager

Greater Belfast

Office Based

MCS are working exclusively with an established and growing industrial manufacturing group to recruit a Digital & Innovation Marketing Manager.

This is an exciting opportunity for a commercially minded, hands-on marketing professional to take ownership of marketing across an international business.

Reporting directly to the Group Projects Director, you will work closely with commercial, sales, technical, product development and IT teams to develop and deliver a more structured, strategic and digitally enabled marketing function.

The Role

The successful candidate will take responsibility for delivering proactive, 360-degree marketing activity, connecting product innovation and technical developments with clear customer value and measurable commercial outcomes.

You will combine strategic thinking with hands-on execution, overseeing everything from product launches, branding and content creation to CRM development, digital campaigns, lead generation and marketing performance.

Key Responsibilities

• Marketing Strategy & Commercial Development: Develop and deliver a proactive, group-wide marketing strategy aligned with business growth objectives, driving commercial marketing, lead generation, customer acquisition and market intelligence while establishing meaningful KPIs and consistent brand communications across all sites.

• Innovation & New Product Development: Lead the marketing element of the NPD process, working with Innovation, Product Management and Technical teams to identify opportunities, develop compelling product messaging and deliver structured product launches across UK, Ireland, Europe and Nordic markets.

• CRM & Digital Transformation: Lead marketing's involvement in CRM selection, implementation and adoption, developing effective processes for lead management, customer segmentation, marketing automation, data quality, reporting and integration with existing business systems.

• Digital Marketing, Brand & Communications: Manage and develop the Group's digital channels, content, branding and communications, delivering targeted campaigns, SEO, thought leadership, marketing collateral, customer events and exhibitions to strengthen brand visibility, customer engagement and commercial performance.

Ideal Candidate

This opportunity would suit an ambitious, commercially aware marketing professional who enjoys working in a fast-paced, product-led environment and is comfortable taking ownership of a broad marketing remit.

You will ideally bring:

• At least three years' experience in a B2B marketing role, with responsibility for delivering multi-channel marketing activity.
• Experience within manufacturing, engineering, industrial, construction, logistics, FMCG, food or another physical product-based environment.
• A strong understanding of 360-degree marketing, including digital campaigns, branding, content creation, product marketing and communications.
• Hands-on experience with CRM systems, ideally including implementation, development, marketing automation and user adoption.
• Experience developing and executing product launch campaigns or supporting new product development.
• Confidence working with technical information and translating complex product features into clear customer benefits.
• Experience with website CMS platforms, SEO, analytics, LinkedIn campaigns and email marketing.
• Proficiency with digital design and content creation tools.
• Strong written communication, organisational and project management skills.
• A proactive approach, with the ability to work independently, manage competing priorities and influence stakeholders across different departments.

A degree or equivalent qualification in Marketing, Business, Engineering or a related discipline would be advantageous.

Fluent English is essential. German or Swedish language skills would be beneficial given the Group's international operations.

To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group on 02896935527.

MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.