Digital Product Manager

Digital Product Manager

Belfast (Hybrid)

Competitive

MSC are delighted to be partnering with a leading Law firm to add a Digital Product Manager to the team. You will be responsible for the strategic management and optimization of several digital and marketing technology platforms. Acting as a subject matter expert, the role oversees the integration, adoption and performance of tools and services to support the firm's global marketing and business development objectives.

The position collaborates closely with cross-functional teams to ensure best practice, compliance, and innovation across several digital channels, driving continuous improvement in client engagement and digital experience.

Key Responsibilities:

• Own and optimise a suite of global MarTech platforms (including email marketing, content platforms, and aggregators) to support business development and digital marketing strategy
• Act as the subject matter expert across platforms such as Vuture, Passle, Ceros, and CRM integrations, driving adoption, performance, and best practice
• Lead email marketing strategy and optimisation, including segmentation, A/B testing, deliverability, and performance benchmarking
• Define and implement global SEO and content distribution strategies through platforms like JD Supra, Mondaq, and Lexology to maximise reach and visibility
• Analyse campaign and channel performance using data and BI tools translating insights into actionable improvements
• Manage and optimise platform integrations (CRM, CMS, marketing automation tools) to enhance data flow, tracking, and user experience
• Collaborate with cross-functional teams (IT, content, compliance, and marketing) to deliver seamless digital campaigns and client journeys
• Ensure GDPR compliance and data governance, including consent management and platform security standards
• Drive continuous improvement through testing, innovation, and adoption of new digital marketing technologies
• Manage external vendors and platform providers, including roadmap alignment, performance reviews, and feature enhancements
• Develop and deliver training programmes and documentation to support internal teams and increase platform adoption

Essential Criteria:

• 5-6+ years' experience in digital marketing, SEO, or MarTech platform management
• Strong experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot, Vuture) and CRM systems (Dynamics or Salesforce)
• Proven track record in SEO strategy, content optimisation, and digital campaign performance improvement
• Experience using analytics and reporting tools (e.g. Power BI, Google Analytics) to drive data-led decision-making
• Strong understanding of email marketing best practices, including segmentation, automation, and performance optimisation
• Experience managing third-party vendors and digital platforms
• Ability to translate technical concepts into clear, actionable insights for non-technical stakeholders
• Knowledge of GDPR, data privacy, and digital compliance standards
• Excellent communication and stakeholder management skills across global teams

To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Zara Waring, Specialist Consultant at MCS Group on 02896935527.

MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.