Marketing Executive (4 day week / Remote first)

Marketing Executive (12-Month FTC)

💰 £25,000-£27,000 | 🌍 Remote-First

MCS Group is delighted to partner with an award-winning organisation to recruit a Marketing Executive for a 12-month fixed-term contract. This role will drive brand awareness, lead generation, and customer engagement through creative, multi-channel campaigns within the eLearning sector.

You'll take ownership of lead generation, working closely with the sales team to align marketing and outreach strategies that convert high-quality leads into sales. This is a proactive and collaborative role where your creativity and data-driven mindset will directly contribute to business growth.

Key Responsibilities

• Campaign Management: Plan and deliver digital marketing campaigns across NI and ROI, focusing on B2B lead generation while bringing creative B2C ideas to the table.
• Email Marketing: Execute weekly email campaigns via HubSpot using segmentation, automation, and performance tracking to maximise engagement and leads.
• Content Creation: Produce engaging written and visual content - from social posts and emails to web copy and sales collateral.
• Social Media: Develop and schedule weekly posts across LinkedIn, Facebook, and Twitter, aligning social strategy with wider campaign goals.
• Collaboration: Partner with the sales team to generate, qualify, and convert leads, ensuring smooth handover and shared insights.
• SEO & Ads: Support and manage Google Ads campaigns with external agencies and apply SEO best practices to improve organic visibility.
• Success Stories: Gather testimonials and create case studies to showcase client results and drive credibility.
• Cross-Promotion: Collaborate with Knowledge and Events teams to promote content across the Hub platform and at events.
• Reporting: Use HubSpot and Google Analytics to measure campaign success, report monthly, and refine marketing strategies based on insights.
• Design & Print: Coordinate production of digital and print materials, ensuring brand consistency.
• Events: Represent the company at occasional conferences to promote solutions.

Essential Criteria

• Degree in Marketing or related field, or CIM qualification.
• Proficient in Microsoft Office, CRM systems (e.g. HubSpot), email marketing tools, and CMS platforms (e.g. Craft or WordPress).
• Solid understanding of digital marketing principles and social media platforms (especially LinkedIn, Facebook, Instagram).

• 3+ years in a B2C marketing role or 2+ years in B2B marketing within a fast-paced environment.
• Proven experience planning and executing digital marketing campaigns across email, social, and paid channels.
• Experience maintaining websites via CMS, ensuring brand and tone consistency.
• Confident in marketing analytics and reporting.

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Rea, Specialist Consultant at MCS Group on 028 969 355 22.