MCS Group is currently working alongside an award-winning company to recruit a Digital Marketing Executive to join their team.
The successful individual will be responsible for designing, building, implementing, and managing digital campaigns across a variety of online and social media platforms to drive customer engagement and drive sales.
- To plan, implement and evaluate PPC campaigns through the Google network (Google Adwords, Google Display Network and Youtube advertising) and targeted social campaigns in support of brand initiatives.
- Creation of campaign content for digital marketing channels, including writing copy for web, social media, and email marketing. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- To lead the implementation of plans to increase site traffic, page views, unique visitors, and time on site in line with business objectives.
- To lead SEO (Search Engine Optimisation) activity to increase organic search visibility and ranking.
- Ensure content is highly engaging, meets editorial standards, maintains the company voice, and meets technical requirements for tagging/SEO etc.
- Development and maintenance of collateral such as video, case studies, brochures, and internal/external presentations.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Possess a second level qualification (e.g., HND) and/or degree in marketing or related discipline.
- Minimum of 2-3 years Digital marketing experience in a similar role
- Experience of creating writing across all channels including website, social media, email marketing and internal communications campaigns.
- Solid knowledge of e-marketing tactics and reporting
- Flair and passion for creative writing and natural interest in technology
To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 028 969 355 22.