Brand Manager

REF: BBBH29835_1635347499

27/10/2021
  • Position: Permanent
  • Salary: £30000 to £40000
  • Location: NI - Rest of

MCS Group is currently working alongside an award-winning supplier to the retail trade throughout the UK & Ireland to recruit Brand Manager.

A new role to the business, and joining a current team of 5 marketing and design professionals, the Brand Manager will report directly to the Group Marketing Manager and be responsible for contributing to the development of the strategy of one of their major brands, and manage the implementation of agreed marketing activity.

Through a combination of trade and direct to consumer marketing, the successful candidate will be responsible for raising awareness of the marketing and service support package available to a wide network of independent retailers.

Core Responsibilities:

  • Work with the Marketing Manager, contributing towards the development of a brand strategy which increases consumer demand, improves retailer loyalty and grows sales of products
  • Manage a programme of agreed marketing activity to deliver the brand strategy with the key aim of building brand presence in the market and driving new sales leads for retail customers
  • Establish the overall criteria for retailers joining the programme (benchmarking against competitor retailer programmes where relevant), then monitor display standards across the network, recommending refinement and improvements where necessary via the external sales team
  • Develop a strong understanding of retail businesses to identify ways to help them sell more products under the brand
  • Identify gaps in the coverage of retailer network, providing direction to the sales team to recruit new dealers
  • Accompany areas sales managers on customer visits to both existing and prospect retailers to promote the benefits of the programme, explain the criteria for joining, provide updates on marketing activity and share campaign performance including direct leads for that studio
  • Gather valuable customer feedback during visits and report back insights to relevant departments including consumer journey & behaviours to the Marketing Department and product feedback to the Category Team
  • Develop and deliver a programme of regular news and updates to dealers
  • Promote best practice in product presentation and merchandising - conducting 'comp-shop' visits for new ideas
  • Work closely with Marketing on the development of all branded materials including brochures, advertising, point-of-sale and social media activity to promote the brand to both the trade and consumer
  • Work with marketing and external agencies to develop the content and functionality of the website making it engaging for consumer audience. Devise initiatives to increase site traffic and achieve the key conversion target of driving consumer visits to retailer's showrooms. Maintain and create website content as required and constantly analyse key site metrics to assess performance
  • Manage the sales lead tracking process from the website and liaise with the external sales team to follow up with retailers and track conversions, with the ultimate aim of establishing a ROI from marketing
  • Analyse the sales performance of participating retailers and recommend improvement initiatives for any under-performing by demonstrating best-practice of top performing studios
  • Identify and help organise events where appropriate including network forums and training sessions
  • Develop and run an annual 'Retailer of The Year' competition including an audit of showroom standards

Criteria:

  • Degree in a Marketing related qualification
  • 1-2 years' experience in a brand management or marketing role
  • Excellent attention to detail and a high standard of copy writing skills
  • Experience of delivering marketing campaigns across multiple channels
  • Taking a hands-on approach with a can-do attitude, you'll have the enthusiasm and confidence to work on your initiative and with others
  • Experience of briefing in requirements for marketing collateral and involvement in the creative process and sign-off stages, working with in-house designers
  • Strong organisational and multi-tasking skills with an aptitude for working to deadlines
  • Passionate about building an industry leading brand with big growth aspirations with the intuition to understand customer & consumer behaviour
  • An excellent communicator with strong verbal and written presentation skills
  • The role will require regular travel within both Northern Ireland and the UK with and occasional overnight stays

To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Ryan McMahon, Specialist Consultant at MCS Group 028 9023 5456​