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Digital Marketing Officer

Posted 24/04/2024

£30000.00 - £35000.00 per annum

Newry & Mourne

Permanent

Sales & Marketing

Job Description

MCS Group is delighted to be working alongside a leading FMCG Wholesale business based in Newry, to recruit a Digital Marketing Executive to join their growing team, and support with marketing efforts, drive awareness and engagement across website and social channels.


The successful individual will be an integral part of the marketing team, championing digital across the business to drive forward the brand. They will have a passion for digital marking, keeping up to date with industry trends and insights. They will bring innovative digital ideas to the table to enhance the brands, create engaging digital content to be used across a variety of platforms and have a solid understanding of digital budget control to ensure marketing spend is used effectively.



Responsibilities

  • Creation & delivery of the digital marketing strategy, deploying organic & paid social media campaigns.
  • Utilise third party platforms to support both the brand and retailers with their social media.
  • Planning upcoming posts, recognising current trends and being quick to react to them.
  • Building and maintaining social media presence for the brands and its direction.
  • Define and execute the marketing and communication activities according to the overall marketing plans.
  • Track performance & Report on Digital marketing campaigns.
  • Ability to work alongside agencies and ensure that all digital content is primed ready for execution in line with brand guidelines.
  • Solid knowledge of Wordpress and its plugins to ensure the brand website is regularly updated and is responsive to consumer needs.
  • Execute and monitor the performance of all e-marketing campaigns.
  • Actively engage and support the sales team across NI/ROI to encourage digital marketing involvement and support of the brands.
  • Supporting our independent retailers in their pursuit of a growing their digital presence


Candidate requirements:

  • Educated to at a minimum of GCSE Level or equivalent with Grade C in GCSE Maths / English - Third Level qualification in Marketing/DigitaI Marketing or closely related field
  • 3 yrs. Experience in Digital Marketing Experience in creating content, monitoring social media, using email software and basic design work package skills
  • Ability to work flexibly, on own initiative or as part of a team.
  • Ability to plan strategically and with a result orientated approach
  • Highly proficient in Microsoft Office and Adobe Packages
  • Ability to analyse results of campaigns to gauge success and guide future marketing plans.
  • Utilizing the internal skills across the Adobe suite to create effective digital marketing content for the various channels


To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 028 969 355 22.

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