MCS Group is delighted to be working alongside a leading manufacturing company based in Portadown to recruit a Digital Marketing Executive to join the team & support in all areas of B2B and B2C marketing, digital communication strategy, website optimization, digital lead generation, engaging content building, event planning and literature development.

The successful individual will assist in the development of online and offline marketing materials for key markets, support with local online and offline events, and champion the digital strategy across all key platforms - web, social, reporting, e-comm.

Core Responsibilities:

• Content Creation: Develop and curate high-quality, engaging content for websites, social media platforms and email campaigns.
• Digital marketing to improve customer journey on multiple ATL/BTL touch points
• Co-ordinate and implement online advertising campaigns (Google Ads and social media ads).
• Social Media Management: Manage and grow our social media presence, creating and scheduling regular posts, monitoring engagement and reporting on growth.
• Email Marketing: Design and execute email marketing campaigns to reach and engage target audience.
• Website Optimization: Maintain pages with fresh and relevant content. Collaborating with Digital Team to optimize user experience, SEO and other relevant digital tools.
• Trade Show Events & Exhibitions: hands on role in the preparation through to execution and post event duties.
• Collaboration: Work cross functionally both internally, across teams, markets and ensuring alignment to goals and priorities with speed and within timeframe and budget allocated.
• Marketing Execution: Execute regional marketing activities in line with overall budget.
• Marketing materials: Developing effective marketing materials as and when required.
• Digital Reporting: Monitor and analyze digital performance metrics using tools like GA and Adobe Analytics to generate regular reports and provide insights to improve overall strategy.

Essential Criteria:

• Business or marketing-related degree/ studies
• Min 2-3 years experience working in a professional setting
• Working within a B2B environment
• Demonstrate other marketing Qualifications and achievements

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 028 969 355 22.