MCS Group is delighted to be working alongside a manufacturing company based in Portadown (Hybrid) to recruit a Digital Marketing Executive to join their team and be at the forefront of the company's exciting digital transformation journey.

The successful individual will support the overall digital & communication strategies of the business as well as supporting the Digital Team in the delivery of digital projects and tools across a variety of marketing channels/markets to support the business's commercial and customer experience objectives.

Core responsibilities:

• Champion divisional digital and communication strategy across all key platforms - web, social, internal communication platforms such as SharePoint.
• Support with optimisation of new digital experience platform and website, including content build and updates where required.
• Support the local marketing teams with optimisation support and recommendations (supported by HoD) to assist in improving business performance and grow the sales funnel.
• Support in identifying opportunities for Ecommerce synergies across our digital channels
• Be a point of contact for delivery and support for tools such as - (Full training and support will be provided as required)
• Good understanding of the online customer experience
• Strong analytical skills and data-driven thinking - able to measure, analyse and make data-led recommendations using a range of analytical tools such as GA & AA
• Good understanding of SEO/SEM and associated optimisation tools in support of strategy
• Tailor/execute the digital and communication plan that is aligned with the overall goals of the division.
• Develop ideas and briefs for the digital and communication plan
• Identify target audiences and devise digital campaigns that engage, inform, and motivate
• Create and monitor communication content calendars

Essential Criteria:

• Business or marketing-related degree/ studies
• Min 2-3 years' experience working in a digital professional setting
• Organised with a pragmatic, hands on approach to work
• Presentation skills to various stakeholders

To speak in absolute confidence about this position please send an up to date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 028 969 355 22.